160 year-old British fashion house Burberry is launching new fragrance for men, Mr Burberry.
Fragrance Group: Woody Aromatic
Top Note: Grapefruit, Cardamom, Tarragon
Middle Note: Birch leaf, Nutmeg oil, Cedar
Base Note: Sandalwood, Vetiver, Guaiac wood
Perfumer: Francis Kurkdjian
Campaign video director: Steven McQueen
Models/Actors: Josh Whitehouse, Amber Anderson
From Burberry’s website:
Introducing Mr. Burberry. Classic yet contemporary; sophisticated and sensual.
The new fragrance for men captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients.
Fresh and crafted top notes of crisp zesty grapefruit with a seductive base of earthy vetiver and smokey guaiac wood.
The bottle is inspired by the iconic black Burberry trench coat, its quality, craftsmanship, style and timeless appeal, and honours its signature design details: bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.
It is a masculine version of My Burberry from 2014.